Stella Kim's Portfolio
Stella Kim's Portfolio
Today, breweries’ label designs draw from a far wider range of influences—from anthropomorphic animals and dreamscapes to visual representation of social issues. Yet, the importance of labels is often ignored and taken advantage of by brewers. Some great beers, unfortunately, get tagged with horrid labels—ranging from boring to sophomoric, to sexist—while mediocre beers get wrapped in a packaging tale that’s much more interesting than the beer.
For this project, I designed a series of labels, based on the flora and fauna of Savannah. Some of the main concepts would be fish, flora, and fauna that could be found in Savannah regions, such as Spanish moss, palm tree and brown thrasher (the state bird).