SodaGift - PB - Parents' Day

CLIENT

SodaGift

CREDIT

Designer: Stella Kim
Project Manager: June Lee

MY ROLE

• Plan the project

• Meet with the marketing team to discuss packaging specifications and confirm budgets

• Brainstorm packaging ideas

• Ensure all print and graphic materials accurately represent the company’s brand and ethos.

PROJECT DURATION

• 03/17/22 - 04/29/22

TOTAL REVENUE

• ￦22,548,767.60

  • 220.388% increase from the previous PB project

MORE INFO

A gift is a supplement for the giver in expressing their emotion. Whether it is love, gratitude, or a surprise, the greatest joy is in the act of giving. Who then will not be happy to receive an unexpected gift from a loved one?

However, so many of these emotions in the gifting experience are absent for cross-border gifting. So here we are, trying to make gifting fun, easy and meaningful, one gift at a time.

Parents’ Day, celebrated on May 8th, is one of the biggest holidays in Korea and is a day for people to show gratitude to their parents or to whom they are thankful.

With Covid still affecting our daily lives, it is harder for our customers to meet their families and relatives in Korea since most of them live in the North American region.

Since cash is the most desired gift on Parents’ Day in Korea, we’ve created an envelope for department store gift cards and a customizable greeting card with an option to attach photos that are memorable for them.