SodaGift - PB - Holiday

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A gift is a supplement for the giver in expressing their emotion. Whether it is love, gratitude, or a surprise, the greatest joy is in the act of giving. Who then will not be happy to receive an unexpected gift from a loved one?

However, so many of these emotions in the gifting experience are absent for cross-border gifting. So here we are, trying to make gifting fun, easy and meaningful, one gift at a time.

According to our customer survey before the project, 94/100 customers selected snacks as gifts they'd like to send during the upcoming holidays. So, we've set our KPI to sell at least 100 products.

There were a few things we wanted to verify through this project:

1. Customer demand for PB(Private Brand) products

2. To see the customer's response when reflecting on the existing request to include the letter

3. Customer demand for seasonal exclusive PB products

4. Find validation criteria for success

The project provides a unique and thoughtful holiday gift to those outside Korea. Not only did we hand-packed holiday-themed sweets, but we also gave an option for our customers to write kind messages to their recipients. We printed those out in a premium quality paper card with a holiday design.

The final products include 20 imported snack items and a card packed in a craft box with a snowman sticker, a paper ribbon strip of the sender, and the recipient's name written on the hands.